Irwin: Broken Promises Call for Reforms to Marijuana Advertising

In 2016, California voters were asked to approve Proposition 64 to legalize recreational marijuana. Proponents of the initiative sold it to voters with the promise that the industry would not target or advertise to children. Five years later, with billboards advertising cannabis infused gummies and hard candies, with shops named “Cookies” touting flavors like lemonade, and with some advertisements mimicking the logo of shows featured on Disney+, it is easy to see that the industry has broken their promise and that it is time to reform the law.